ABOUT US
Hi, our names are Jerry Moore (the handsome dude on the right) and Jason Eichmiller (the distinguished gentleman on the left) and we are the co-founders of Perpetual Intent Marketing.

Perpetual Intent Marketing was formed to fill a huge gap inside the Lead Generation industry, helping agents get leads that actually presented real sales opportunities. We met at a digital marking conference that we were both speaking at. Though we were both teaching agents how to use Facebook Ads, we brought 2 very different skill sets to the table. Jason had been working heavily with Chatbot marketing to seniors and Jerry was getting deep in Facebook lead generation. 

Several months later, after getting to know each other more we joined forces. We just knew that if we combined our skillsets we'd be able to create one program that would teach agents how to generate the most responsive lead out on the market. 

I (Jason-again, the tan guy on the left) started working in the senior marketplace back in 2008 when I ran a reverse mortgage call center. At that time I was managing a group of 15 salespeople, and my expertise was in teaching them to ethically close every closeable prospect. 

In 2012, I branched my practice out to life insurance. From my call center experience, I noticed that demographically seniors were making huge moves onto Facebook, and psychographically a good portion were uninsured and afraid of dying without protecting their families. 

I started my direct marketing to seniors through Facebook in 2017 and added Chatbots in 2018. I was actually surprised at how readily seniors adapted to (AND LOVED) FB Messenger. 

Fast forward to today...over the past year and a half I've generated thousands of high intent prospects for myself and agents and am in love with the Messenger platform. I think it builds high intent leads like no other. 

Personally, I recently moved to West Palm Beach, Florida with my wife Bridget, 3 kiddies, 2 dogs and my daughter's pet lizard. Besides helping seniors and agents, I coach 2 soccer teams and volunteer at my kids' school every chance I get.

I (Jason-again, the tan guy on the left) started working in the senior marketplace back in 2008 when I ran a reverse mortgage call center. At that time I was managing a group of 15 salespeople, and my expertise was in teaching them to ethically close every closeable prospect. 

In 2012, I branched my practice out to life insurance. From my call center experience, I noticed that demographically seniors were making huge moves onto Facebook, and psychographically a good portion were uninsured and afraid of dying without protecting their families. 

I started my direct marketing to seniors through Facebook in 2017 and added Chatbots in 2018. I was actually surprised at how readily seniors adapted to (AND LOVED) FB Messenger. 

Fast forward to today...over the past year and a half I've generated thousands of high intent prospects for myself and agents and am in love with the Messenger platform. I think it builds high intent leads like no other. 

Personally, I recently moved to West Palm Beach, Florida with my wife Bridget, 3 kiddies, 2 dogs and my daughter's pet lizard. Besides helping seniors and agents, I coach 2 soccer teams and volunteer at my kids' school every chance I get.

Hi, our names are Jerry Moore (the handsome dude on the right) and Jason Eichmiller (the distinguished gentleman on the left) and we are the co-founders of Perpetual Intent Marketing.

Perpetual Intent Marketing was formed to fill a huge gap inside the Lead Generation industry, helping agents get leads that actually presented real sales opportunities. We met at a digital marking conference that we were both speaking at. Though we were both teaching agents how to use Facebook Ads, we brought 2 very different skill sets to the table. Jason had been working heavily with Chatbot marketing to seniors and Jerry was getting deep in Facebook lead generation. 

Several months later, after getting to know each other more we joined forces. We just knew that if we combined our skillsets we'd be able to create one program that would teach agents how to generate the most responsive lead out on the market. 
I, Jerry (the other guy) have been spending my time becoming an expert in tactical Facebook advertising. In the past year I have been advising clients on tactical lead generation that has surmounted into $100,000's of Ad Spend in Facebook Marketing.  

My biggest passions is seeing how the backend marketing product really functions and finding ways maximize the leverage of the platform. The power that these platforms give us is something that no one can really comprehend. I am excited to continue to get deeper into these function to teach agents how to use them to their full capability. 

Before I moved into the insurance space, I made my mark in the fitness industry where I owned a 7,000 sq foot group fitness facility. I started off as a trainer but quickly realized that the best way to scale my gym was to become a better marketer. All those trail and tribulations lead me to sell my shares to my partner and find my passion inside of marketing. 

In my younger days I used to be a pretty solid golfer, achieving Achedemic All American Status at Ohio Wesleyan University. So if you ever need a ringer for your golf scramble count me in! 

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